Unlock success: 7 business benefits of an accessible website

Introduction:

In the digital age, having a strong online presence is no longer optional for businesses. It’s a necessity. For small business owners in particular, an accessible website can be a game-changer. Your accessible website can provide benefits that go beyond simple compliance with accessibility standards. In this post we’ll explore the 7 business benefits of an accessible website. These are real business advantages of making web accessibility a priority.

Broader customer base

An accessible website opens the door to a broader audience. By ensuring that your website is usable by people of all abilities, you tap into the immense market of disabled people. An estimated 16 million people in the UK alone (Department for Work and Pensions data). This not only reflects positively on your brand but also translates into increased sales opportunities.

Enhanced user experience

Greater web accessibility often improves the user experience for everyone. A website that is easy to navigate and understand will benefit all users, regardless of their abilities. By investing in user-friendly design, you can reduce bounce rates (people leaving your website) and increase the likelihood of visitors engaging with your content or making a sale.

Boost in SEO ranking

Search engines value accessibility. Websites that are designed to be accessible often have cleaner code and well-structured content. Both factors which contribute to improved search engine optimization (SEO). Higher search engine rankings mean greater visibility and more potential customers finding their way to your small business.

Legal compliance and mitigation of risk

Accessibility is not just a matter of good practice, it’s also a legal requirement in many countries, including the UK. Ensuring your website complies with accessibility standards helps you avoid potential legal issues and fines. By proactively addressing these concerns you protect your business from unnecessary legal risks.

Brand reputation and loyalty

Businesses that focus on accessibility show a commitment to social responsibility. This commitment builds trust and enhances your brand reputation. Customers, whether they have disabilities or not, are more likely to support businesses that align with their values. Being able to prove your inclusive values can lead to increased customer loyalty.

Cost savings in the long-term

Building an accessible website from the ground up can be far more cost-effective than retrofitting an existing site later. Well-built, more accessible websites often need less maintenance over time. This reduces the long-term costs associated with site updates and fixes.

Competitive edge

In a competitive market, differentiation is key. An accessible website can be a unique selling proposition (USP) for your small business. It sets you apart from competitors and positions your brand as customer-focused and inclusive.

The bottom line

Investing in an accessible website is not simply meeting regulatory requirements; it’s a strategic move that can benefit your business. By embracing accessibility, you contribute to a more inclusive digital landscape and unlock business benefits that can positively impact your bottom line. Make your website accessible, and watch your business thrive as a result.

Need some help with your website?

Marvellous Humans offers a homepage audit service and website fix-up to improve accessibility of your website. Get in touch to see how we could help you.